Editorial - Clear Hayes

Act like your customers and shop around to avoid the cost of customer acquisition

Outbrain’s Vice President of Global Advertising Revenue Ayal Steiner shares some exclusive insights on why he thinks diversifying your DTC marketing channels could be the key to boosting customer acquisition. Do you remember the buzz when Dollar Shave Club launched? It was a new concept, a subscription service providing new razors to people every month for […]

Act like your customers and shop around to avoid the cost of customer acquisition Read More »

Handling WFH and return to the office: industry joint report

Editorial, Work / Clear Hayes Admin

Work from home recommendations lifted this week, and some bosses are keen to get everyone back in most of the time, but don’t want to force people. So how to do it? Let staff write their own rules, or tell them they can work wherever or whenever they want seems to be paying off –

Handling WFH and return to the office: industry joint report Read More »

The accidental history of the internet we use today

Editorial, Work / Akansha Singh

Pageviews, cookies, banner ads and targeting are all staples of the internet we know (and mostly love) today. But as Dan Monheit discovers in the first episode of the new Connected podcast series, the net we have today was built in a very, very ad hoc way. Is it time to let it go? This is

The accidental history of the internet we use today Read More »

Are we going backwards on diversity?

Blog, Editorial / Alex

This piece was first published in Advertising Week Europe’s 2022 Trends Report, created by Clear Hayes Consulting and authored by Alex Hayes. Download the full report here. Put simply, the rate of change on diversity and inclusion is unacceptable. It’s time for all of us in leadership positions to step up to create the change

Are we going backwards on diversity? Read More »

The key to breaking into the creator economy? Authenticity

Blog, Editorial / Akansha Singh

This piece was first published in Advertising Week Europe’s 2022 Trends Report, created by Clear Hayes Consulting and authored by Akansha Singh. Download the full report here. With millions of possible creators to choose from, keeping it real may be the best advice for brands looking to play in the creator economy. “Some of the

The key to breaking into the creator economy? Authenticity Read More »

Starting Authentic Conversations Around Sustainability

Blog, Editorial, Work / Courtney Devereux

This piece was first published in Advertising Week Europe’s 2022 Trends Report, created by Clear Hayes Consulting and authored by Courtney Devereux. Download the full report here. Consumer expectations around business values are growing, so how do we communicate our sustainability efforts while coming across authentically? Following the COVID-19 pandemic, the shift in consumer behaviours

Starting Authentic Conversations Around Sustainability Read More »

From pandemic to partnership

Blog, Editorial / Alex

This piece by Alex Hayes was first published as the Executive Summary for the Advertising Week NY’s 2021 Trends Report, created by Clear Hayes Consulting. Download the full report here. Months of being kept apart has fostered a new era of collaboration across the industry. Can we seize on it as we enter the next

From pandemic to partnership Read More »

Interactive Web: Discovery Commerce

Editorial, Work / Courtney Devereux

One of the big changes wrought by the COVID-19 pandemic is the shift to ecommerce for many consumers. This posed an initial challenge to retail brands, but swift thinking saw the most nimble move online to enable their customers to purchase. This change created a more level playing field between large and small businesses, and

Interactive Web: Discovery Commerce Read More »

The Creative Lens with Carmela Soares, Creative Strategist at Facebook Creative Shop

Blog, Editorial / Courtney Devereux

Sometimes finding inspiration starts with knowing your audience intimately. Here, Carmela Soares, Creative Strategist at Facebook Creative Shop, outlines the importance of resonating with individuals on an emotional level.

The Creative Lens with Carmela Soares, Creative Strategist at Facebook Creative Shop Read More »

The Best I’ve Ever ‘Ad with Kim Portrate, CEO, ThinkTV

Blog, Editorial / Courtney Devereux

Great advertising truly resonates, affecting us in ways we never quite forget. Here, Kim Portrate, CEO of ThinkTV gives her verdict on the funniest, most impressive and downright cleverest ads she’s ever seen.

The Best I’ve Ever ‘Ad with Kim Portrate, CEO, ThinkTV Read More »