Adam Jacobs, a founding member of THE ICONIC and recently presented at the ADMA Global Forum 2022. 1. You co-founded The Iconic over a decade ago now. Can you tell us about the challenges you faced in the early years and the things you learned? Back in 2011, the Australian retail industry did not believe […]
Adam Jacobs on starting ecommerce powerhouse THE ICONIC Read More »
Lord of the Rings, Lorde… and lords of social media strategy? There are a few things New Zealanders can hang their hat on, and it looks like social media expertise can be added to that list. Mosh recently published our annual New Zealand Facebook & Instagram Report. In it, we analyse the top performing brands on
What Australian social media marketers can learn from Kiwi brands Read More »
How can you convince majority groups to shift their thinking when the world has catered to them for so long? Sam Ramlu, owner of creative technology studio Method, thinks the answer is simple: by making them a bit uncomfortable. I’m a woman. And I’m a person of colour. I see diversity issues firsthand in ways that someone
The inclusion illusion: Why it’s time for the Kiwi creative sector to step up Read More »
Curated content that is unique to audience interests is becoming an expectation for consumers. In the final instalment of Facebook and Instagram’s Fast Forward series, we explore the advantages of embracing a broader definition of premium content. Have you ever clicked on your partner or housemate’s Netflix profile and seen how different their recommendations are? Or
Fast Forward: What’s premium content? Let viewers decide Read More »
Following the Marketing Association’s Brainy Breakfast on November 30, former Nike marketing exec and Kiwi, Alex Whitcher, talks us through what makes a brand truly iconic. Imagine pulling up to work in a parking spot and seeing the next one reserved for Michael Jordan or Serena Williams. It seems surreal – but that was the
Alex Whitcher on the responsibility of marketers, iconic brands and trend setting Read More »
This piece was first published in Advertising Week Europe’s 2022 Trends Report, created by Clear Hayes Consulting and authored by Courtney Devereux. Download the full report here. Consumer expectations around business values are growing, so how do we communicate our sustainability efforts while coming across authentically? Following the COVID-19 pandemic, the shift in consumer behaviours
Starting Authentic Conversations Around Sustainability Read More »
One of the big changes wrought by the COVID-19 pandemic is the shift to ecommerce for many consumers. This posed an initial challenge to retail brands, but swift thinking saw the most nimble move online to enable their customers to purchase. This change created a more level playing field between large and small businesses, and
Interactive Web: Discovery Commerce Read More »
As the initial shockwaves of the COVID-19 pandemic started to die down it was clear some of the shifts in human behaviour which had been written off as fads at the beginning of lockdowns were becoming entrenched human behaviour. Facebook, through its Future Now pulse research series, had been tracking what these shifts were and
Webinar, Video & Content: Future Now Read More »
Clear Hayes was named Verizon Media‘s agency of record in February 2020, tasked with helping enhance its PR and marketing strategy across ANZ. The first few weeks were spent honing a strategy based around two existing tentpole events – Decoded and Verizon Media Academy. But, with preparations well underway, COVID-19 struck, forcing Australia into lockdown
Thought Leadership: Verizon Media Academy and Decoded Read More »
When Lumo Digital Outdoor approached Clear Hayes at the beginning of 2021, they had a clear task in mind, to increase their overall communications strategy in New Zealand, and further their foothold in the Australian market. As the Out of Home sector had taken a hit during the Covid-19 pandemic, Lumo knew they needed to
PR: Lumo Outdoor Digital Read More »
