LATEST WORK
What Australian social media marketers can learn from Kiwi brands
Lord of the Rings, Lorde… and lords of social media strategy? There are a few things New Zealanders can hang their hat on, and it
The inclusion illusion: Why it’s time for the Kiwi creative sector to step up
How can you convince majority groups to shift their thinking when the world has catered to them for so long? Sam Ramlu, owner of creative technology
Fast Forward: What’s premium content? Let viewers decide
Curated content that is unique to audience interests is becoming an expectation for consumers. In the final instalment of Facebook and Instagram’s Fast Forward series, we
Alex Whitcher on the responsibility of marketers, iconic brands and trend setting
Following the Marketing Association’s Brainy Breakfast on November 30, former Nike marketing exec and Kiwi, Alex Whitcher, talks us through what makes a brand truly
Starting Authentic Conversations Around Sustainability
This piece was first published in Advertising Week Europe’s 2022 Trends Report, created by Clear Hayes Consulting and authored by Courtney Devereux. Download the full
Interactive Web: Discovery Commerce
One of the big changes wrought by the COVID-19 pandemic is the shift to ecommerce for many consumers. This posed an initial challenge to retail
