News & Views

Are We Ready to Live in a Fully Virtual World?

Sudden lockdowns caused many brands to scramble to create digital experiences to fill the void in 2020. But as we settle back into a more physical world, are these virtual experiences here to stay? Three marketers weigh in on what our virtual future might look like.

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Catching Some Zs with Iyia Liu

Wooing Generation Z can be a tough sell. Educated, dedicated and increasingly conscious of their consumption habits, they can be a tricky cohort to engage in authentic ways. Unless of course you’re New Zealander Iyia Liu, a serial entrepreneur who has shown again and again she knows what Gen Z wants.

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Catching Some Z’s with HiSmile’s Nik Mirkovic

HiSmile took the world by storm when it released an at-home teeth whitening kit that rivaled the results of a dentist, for a fraction of the price. Founders Nik Mirkovic and Alex Tomic quickly scaled this now a global business, becoming the youngest ever entrants to the Australian rich-list.

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The Creative Lens with Dan Monheit, Founder, Hardhat

Do you ever wish you could peek inside the minds of those leading the way for creativity? In this feature, Dan Monheit, founder of agency Hardhat gives us first-hand insight into his creative process, and how his focus on behavioural science ultimately dictates his creativity.

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