This piece was first published in Advertising Week Europe’s 2022 Trends Report, created by Clear Hayes Consulting and authored by Alex Hayes. Download the full report here. Put simply, the rate of change on diversity and inclusion is unacceptable. It’s time for all of us in leadership positions to step up to create the change …
This piece was first published in Advertising Week Europe’s 2022 Trends Report, created by Clear Hayes Consulting and authored by Akansha Singh. Download the full report here. With millions of possible creators to choose from, keeping it real may be the best advice for brands looking to play in the creator economy. “Some of the …
The key to breaking into the creator economy? Authenticity Read More »
This piece by Alex Hayes was first published in ADMA’s July 2022 newsletter. Feeling uncertain can have a major impact on how we do business and live our lives. Alex Hayes, Principal, Clear Hayes Consulting, explores our collective uncertainty tolerance and what current events mean for marketers. Do you remember the heady days of …
This piece was first published in Advertising Week Europe’s 2022 Trends Report, created by Clear Hayes Consulting and authored by Courtney Devereux. Download the full report here. Consumer expectations around business values are growing, so how do we communicate our sustainability efforts while coming across authentically? Following the COVID-19 pandemic, the shift in consumer behaviours …
Starting Authentic Conversations Around Sustainability Read More »
This piece by Alex Hayes was first published as the Executive Summary for the Advertising Week NY’s 2021 Trends Report, created by Clear Hayes Consulting. Download the full report here. Months of being kept apart has fostered a new era of collaboration across the industry. Can we seize on it as we enter the next …
This op-ed was penned by Clear Hayes’ Courtney Devereux and originally published in StopPress. This week marks the week that many Christmas fanatics have been waiting for, and no it’s not Mariah Carey coming back on top of the charts, but the release of the John Lewis Christmas ad. This year’s ‘Unexpected Guest’, as Courtney …
John Lewis Christmas ad: An unexpected disappointment Read More »
Sometimes finding inspiration starts with knowing your audience intimately. Here, Carmela Soares, Creative Strategist at Facebook Creative Shop, outlines the importance of resonating with individuals on an emotional level.
Sudden lockdowns caused many brands to scramble to create digital experiences to fill the void in 2020. But as we settle back into a more physical world, are these virtual experiences here to stay? Three marketers weigh in on what our virtual future might look like.
Wooing Generation Z can be a tough sell. Educated, dedicated and increasingly conscious of their consumption habits, they can be a tricky cohort to engage in authentic ways. Unless of course you’re New Zealander Iyia Liu, a serial entrepreneur who has shown again and again she knows what Gen Z wants.
New Zealand-founded agency Special Group has recently taken out Campaign UK’s Global Creative & Independent Agency of the Year award. Founder, Tony Bradbourne, reveals some of the secrets of its internationally renowned creative