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Top CMOs, global execs, agency bosses, leading creators and business agitators set for Clear Hayes House stage at SXSW® Sydney

One of Australia’s biggest creators Kat Clark joins a slew of top media and marketing industry execs on stage in a dynamic two-day takeover called Clear Hayes House in the heart of the SXSW Sydney next week.  Topics from ethical business to life as a top creator, the agency/client relationship, promoting small agencies and the …

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The key to breaking into the creator economy? Authenticity

This piece was first published in Advertising Week Europe’s 2022 Trends Report, created by Clear Hayes Consulting and authored by Akansha Singh. Download the full report here. With millions of possible creators to choose from, keeping it real may be the best advice for brands looking to play in the creator economy. “Some of the …

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Starting Authentic Conversations Around Sustainability

This piece was first published in Advertising Week Europe’s 2022 Trends Report, created by Clear Hayes Consulting and authored by Courtney Devereux. Download the full report here. Consumer expectations around business values are growing, so how do we communicate our sustainability efforts while coming across authentically? Following the COVID-19 pandemic, the shift in consumer behaviours …

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Catching Some Zs with Iyia Liu

Wooing Generation Z can be a tough sell. Educated, dedicated and increasingly conscious of their consumption habits, they can be a tricky cohort to engage in authentic ways. Unless of course you’re New Zealander Iyia Liu, a serial entrepreneur who has shown again and again she knows what Gen Z wants.