Sometimes finding inspiration starts with knowing your audience intimately. Here, Carmela Soares, Creative Strategist at Facebook Creative Shop, outlines the importance of resonating with individuals on an emotional level.
Wooing Generation Z can be a tough sell. Educated, dedicated and increasingly conscious of their consumption habits, they can be a tricky cohort to engage in authentic ways. Unless of course you’re New Zealander Iyia Liu, a serial entrepreneur who has shown again and again she knows what Gen Z wants.
The advertising industry is one of the more progressive when it comes to its efforts to strengthen diversity and inclusion. Here, four experts across Australia and New Zealand give us their opinion on how to authentically encourage cultural inclusions and broaden opportunities for indigenous people.