Lord of the Rings, Lorde… and lords of social media strategy? There are a few things New Zealanders can hang their hat on, and it looks like social media expertise can be added to that list. Mosh recently published our annual New Zealand Facebook & Instagram Report. In it, we analyse the top performing brands on …
What Australian social media marketers can learn from Kiwi brands Read More »
How can you convince majority groups to shift their thinking when the world has catered to them for so long? Sam Ramlu, owner of creative technology studio Method, thinks the answer is simple: by making them a bit uncomfortable. I’m a woman. And I’m a person of colour. I see diversity issues firsthand in ways that someone …
The inclusion illusion: Why it’s time for the Kiwi creative sector to step up Read More »
Curated content that is unique to audience interests is becoming an expectation for consumers. In the final instalment of Facebook and Instagram’s Fast Forward series, we explore the advantages of embracing a broader definition of premium content. Have you ever clicked on your partner or housemate’s Netflix profile and seen how different their recommendations are? Or …
Fast Forward: What’s premium content? Let viewers decide Read More »
Following the Marketing Association’s Brainy Breakfast on November 30, former Nike marketing exec and Kiwi, Alex Whitcher, talks us through what makes a brand truly iconic. Imagine pulling up to work in a parking spot and seeing the next one reserved for Michael Jordan or Serena Williams. It seems surreal – but that was the …
Alex Whitcher on the responsibility of marketers, iconic brands and trend setting Read More »
This piece by Alex Hayes was first published in ADMA’s July 2022 newsletter. Feeling uncertain can have a major impact on how we do business and live our lives. Alex Hayes, Principal, Clear Hayes Consulting, explores our collective uncertainty tolerance and what current events mean for marketers. Do you remember the heady days of …
