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Ryan_Bodger_NWC

Nothing but net; the fundamentals of leveraging subcultures in sport marketing

Aussies have always been sports fans, but a year of lockdowns have left them more interested in sporting communities than ever before. Now We Collide’s Ryan Bodger shares his thoughts on basketball subcultures and the opportunities for marketers in reaching these audiences. Patty Mills, Steph Curry , LeBron James. How many people would recognise these […]

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Sam_Ramlu

The inclusion illusion: Why it’s time for the Kiwi creative sector to step up

How can you convince majority groups to shift their thinking when the world has catered to them for so long? Sam Ramlu, owner of creative technology studio Method, thinks the answer is simple: by making them a bit uncomfortable. I’m a woman. And I’m a person of colour. I see diversity issues firsthand in ways that someone

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Helen_Black

Fast Forward: What’s premium content? Let viewers decide

Curated content that is unique to audience interests is becoming an expectation for consumers. In the final instalment of Facebook and Instagram’s Fast Forward series, we explore the advantages of embracing a broader definition of premium content. Have you ever clicked on your partner or housemate’s Netflix profile and seen how different their recommendations are? Or

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Alex_Whitcher

Alex Whitcher on the responsibility of marketers, iconic brands and trend setting

Following the Marketing Association’s Brainy Breakfast on November 30, former Nike marketing exec and Kiwi, Alex Whitcher, talks us through what makes a brand truly iconic. Imagine pulling up to work in a parking spot and seeing the next one reserved for Michael Jordan or Serena Williams. It seems surreal – but that was the

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