CH Editorial
This piece was first published in Advertising Week Europe’s 2022 Trends Report, created by Clear Hayes Consulting and authored by Alex Hayes. Download the full report here. Put simply, the rate of change on diversity and inclusion is unacceptable. It’s time for all of us in leadership positions to step up to create the change …
This piece was first published in Advertising Week Europe’s 2022 Trends Report, created by Clear Hayes Consulting and authored by Akansha Singh. Download the full report here. With millions of possible creators to choose from, keeping it real may be the best advice for brands looking to play in the creator economy. “Some of the …
The key to breaking into the creator economy? Authenticity Read More »
This piece was first published in Advertising Week Europe’s 2022 Trends Report, created by Clear Hayes Consulting and authored by Courtney Devereux. Download the full report here. Consumer expectations around business values are growing, so how do we communicate our sustainability efforts while coming across authentically? Following the COVID-19 pandemic, the shift in consumer behaviours …
Starting Authentic Conversations Around Sustainability Read More »
This piece by Alex Hayes was first published as the Executive Summary for the Advertising Week NY’s 2021 Trends Report, created by Clear Hayes Consulting. Download the full report here. Months of being kept apart has fostered a new era of collaboration across the industry. Can we seize on it as we enter the next …
One of the big changes wrought by the COVID-19 pandemic is the shift to ecommerce for many consumers. This posed an initial challenge to retail brands, but swift thinking saw the most nimble move online to enable their customers to purchase. This change created a more level playing field between large and small businesses, and …
Sometimes finding inspiration starts with knowing your audience intimately. Here, Carmela Soares, Creative Strategist at Facebook Creative Shop, outlines the importance of resonating with individuals on an emotional level.
Great advertising truly resonates, affecting us in ways we never quite forget. Here, Kim Portrate, CEO of ThinkTV gives her verdict on the funniest, most impressive and downright cleverest ads she’s ever seen.