This piece was first published in Advertising Week Europe’s 2022 Trends Report, created by Clear Hayes Consulting and authored by Alex Hayes. Download the full report here. Put simply, the rate of change on diversity and inclusion is unacceptable. It’s time for all of us in leadership positions to step up to create the change …
This piece by Alex Hayes was first published as the Executive Summary for the Advertising Week NY’s 2021 Trends Report, created by Clear Hayes Consulting. Download the full report here. Months of being kept apart has fostered a new era of collaboration across the industry. Can we seize on it as we enter the next …
As the initial shockwaves of the COVID-19 pandemic started to die down it was clear some of the shifts in human behaviour which had been written off as fads at the beginning of lockdowns were becoming entrenched human behaviour. Facebook, through its Future Now pulse research series, had been tracking what these shifts were and …
Clear Hayes was named Verizon Media‘s agency of record in February 2020, tasked with helping enhance its PR and marketing strategy across ANZ. The first few weeks were spent honing a strategy based around two existing tentpole events – Decoded and Verizon Media Academy. But, with preparations well underway, COVID-19 struck, forcing Australia into lockdown …
Thought Leadership: Verizon Media Academy and Decoded Read More »
When Lumo Digital Outdoor approached Clear Hayes at the beginning of 2021, they had a clear task in mind, to increase their overall communications strategy in New Zealand, and further their foothold in the Australian market. As the Out of Home sector had taken a hit during the Covid-19 pandemic, Lumo knew they needed to …
This piece by Alex Hayes was first published as the Executive Summary for the Advertising Week 2020 Trends Report, created by Clear Hayes Consulting for AW. Download it here.
The following is the foreword for the official Advertising Week JAPAC report by Clear Hayes Principal Alex Hayes. You can download a copy of the full report here. The year 2020 is proving to be, shall we say, eventful, isn’t it? In the face of so much history, it’s easy to feel helpless, and as …
The following is the foreword for the official Advertising Week LATAM report by Clear Hayes Principal Alex Hayes. You can download a copy of the full report here. I sat on a panel at Advertising Week LATAM this year, and took the chance to ask a question of the audience. It was a simple one: …
This piece was first featured on AW360. Click here to see the original post. The widespread enforced lockdowns and economic disruptions and uncertainty caused by the COVID-19 pandemic have hit the entire world hard. Entire industries are being forced to find new ways of working and marketers are grappling with some pretty large existential questions, …
‘If you sit back like a stunned mullet, you’re gonna get stuffed’ Read More »
When the COVID-19 lockdowns hit business, Clear Hayes swung into action with TRIBE and Facebook to create a new insight-driven video series to help people navigate the new norms. Within 72-hours of workshopping the idea with TRIBE founder and former TV and radio personality Jules Lund, the first ‘lockdown lunch and learn’ video interview …