Alex

Top CMOs, global execs, agency bosses, leading creators and business agitators set for Clear Hayes House stage at SXSW® Sydney

One of Australia’s biggest creators Kat Clark joins a slew of top media and marketing industry execs on stage in a dynamic two-day takeover called Clear Hayes House in the heart of the SXSW Sydney next week.  Topics from ethical business to life as a top creator, the agency/client relationship, promoting small agencies and the …

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Thought Leadership: Verizon Media Academy and Decoded

Clear Hayes was named Verizon Media‘s agency of record in February 2020, tasked with helping enhance its PR and marketing strategy across ANZ. The first few weeks were spent honing a strategy based around two existing tentpole events – Decoded and Verizon Media Academy. But, with preparations well underway, COVID-19 struck, forcing Australia into lockdown …

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PR: Lumo Outdoor Digital

When Lumo Digital Outdoor approached Clear Hayes at the beginning of 2021, they had a clear task in mind, to increase their overall communications strategy in New Zealand, and further their foothold in the Australian market. As the Out of Home sector had taken a hit during the Covid-19 pandemic, Lumo knew they needed to …

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Where do you see yourself?

The following is the foreword for the official Advertising Week LATAM report by Clear Hayes Principal Alex Hayes. You can download a copy of the full report here. I sat on a panel at Advertising Week LATAM this year, and took the chance to ask a question of the audience. It was a simple one: …

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‘If you sit back like a stunned mullet, you’re gonna get stuffed’

This piece was first featured on AW360. Click here to see the original post. The widespread enforced lockdowns and economic disruptions and uncertainty caused by the COVID-19 pandemic have hit the entire world hard. Entire industries are being forced to find new ways of working and marketers are grappling with some pretty large existential questions, …

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