Work - Clear Hayes

Starting Authentic Conversations Around Sustainability

Blog, Editorial, Work / By Courtney Devereux

This piece was first published in Advertising Week Europe’s 2022 Trends Report, created by Clear Hayes Consulting and authored by Courtney Devereux. Download the full report here. Consumer expectations around business values are growing, so how do we communicate our sustainability efforts while coming across authentically? Following the COVID-19 pandemic, the shift in consumer behaviours …

Starting Authentic Conversations Around Sustainability Read More »

Interactive Web: Discovery Commerce

Editorial, Work / By Courtney Devereux

One of the big changes wrought by the COVID-19 pandemic is the shift to ecommerce for many consumers. This posed an initial challenge to retail brands, but swift thinking saw the most nimble move online to enable their customers to purchase. This change created a more level playing field between large and small businesses, and …

Interactive Web: Discovery Commerce Read More »

Webinar, Video & Content: Future Now

Production, Work / By Alex

As the initial shockwaves of the COVID-19 pandemic started to die down it was clear some of the shifts in human behaviour which had been written off as fads at the beginning of lockdowns were becoming entrenched human behaviour. Facebook, through its Future Now pulse research series, had been tracking what these shifts were and …

Webinar, Video & Content: Future Now Read More »

Thought Leadership: Verizon Media Academy and Decoded

Production, Work / By Alex

Clear Hayes was named Verizon Media‘s agency of record in February 2020, tasked with helping enhance its PR and marketing strategy across ANZ. The first few weeks were spent honing a strategy based around two existing tentpole events – Decoded and Verizon Media Academy. But, with preparations well underway, COVID-19 struck, forcing Australia into lockdown …

Thought Leadership: Verizon Media Academy and Decoded Read More »

PR: Lumo Outdoor Digital

PR, Work / By Alex

When Lumo Digital Outdoor approached Clear Hayes at the beginning of 2021, they had a clear task in mind, to increase their overall communications strategy in New Zealand, and further their foothold in the Australian market. As the Out of Home sector had taken a hit during the Covid-19 pandemic, Lumo knew they needed to …

PR: Lumo Outdoor Digital Read More »

Webinar, Video & Content: Marketers in Pyjamas

Work / By Alex

When the COVID-19 lockdowns hit business, Clear Hayes swung into action with TRIBE and Facebook to create a new insight-driven video series to help people navigate the new norms. Within 72-hours of workshopping the idea with TRIBE founder and former TV and radio personality Jules Lund, the first ‘lockdown lunch and learn’ video interview …

Webinar, Video & Content: Marketers in Pyjamas Read More »

Trends Reports: Advertising Week

Work / By Alex

Global conference series provider Advertising Week approached Clear Hayes to create its trends and insights reports from each of its events in Europe, APAC, Africa, Asia, LATAM and New York. In order to create the reports we identify the top themes and emerging trends and filter these to understand their real-world impact on the industry, …

Trends Reports: Advertising Week Read More »

Podcast: Face 2 Face

Work / By Alex

Face 2 Face is a podcast series from Facebook Australia featuring two top marketers being interviewed by host Jules Lund. It unearths ideas that thrive in a connected world. Clear Hayes acts as content director for the series from end-to-end, sourcing the right talent for the appropriate topics, researching relevant stories, preparing the guests and …

Podcast: Face 2 Face Read More »

Platform Production: Advertising Week APAC

Work / By Alex

Clear Hayes leads Advertising Week’s AW360 platform across APAC, helping build a world-class trove of thought leadership which delivers on the promise of being ‘Advertising Week the other 360 days of the year’. We help thought leaders from APAC connect with local and global audiences, creating a unique portal which helps to lift the entire …

Platform Production: Advertising Week APAC Read More »

Video: Outbrain AdNews Awards Sponsorship

Work / By Alex

Outbrain, the world’s leading native advertising platform, were a major partner of the Adnews Awards, but they wanted to stand out from the crowd. So they turned to Clear Hayes to help them create a partnership which delivered value for them, Adnews, and most importantly, the audience. We negotiated access to the judging rooms for …

Video: Outbrain AdNews Awards Sponsorship Read More »