Work

Sam_Ramlu

The inclusion illusion: Why it’s time for the Kiwi creative sector to step up

How can you convince majority groups to shift their thinking when the world has catered to them for so long? Sam Ramlu, owner of creative technology studio Method, thinks the answer is simple: by making them a bit uncomfortable. I’m a woman. And I’m a person of colour. I see diversity issues firsthand in ways that someone …

The inclusion illusion: Why it’s time for the Kiwi creative sector to step up Read More »

Helen_Black

Fast Forward: What’s premium content? Let viewers decide

Curated content that is unique to audience interests is becoming an expectation for consumers. In the final instalment of Facebook and Instagram’s Fast Forward series, we explore the advantages of embracing a broader definition of premium content. Have you ever clicked on your partner or housemate’s Netflix profile and seen how different their recommendations are? Or …

Fast Forward: What’s premium content? Let viewers decide Read More »

Alex_Whitcher

Alex Whitcher on the responsibility of marketers, iconic brands and trend setting

Following the Marketing Association’s Brainy Breakfast on November 30, former Nike marketing exec and Kiwi, Alex Whitcher, talks us through what makes a brand truly iconic. Imagine pulling up to work in a parking spot and seeing the next one reserved for Michael Jordan or Serena Williams. It seems surreal – but that was the …

Alex Whitcher on the responsibility of marketers, iconic brands and trend setting Read More »

Starting Authentic Conversations Around Sustainability

This piece was first published in Advertising Week Europe’s 2022 Trends Report, created by Clear Hayes Consulting and authored by Courtney Devereux. Download the full report here. Consumer expectations around business values are growing, so how do we communicate our sustainability efforts while coming across authentically? Following the COVID-19 pandemic, the shift in consumer behaviours …

Starting Authentic Conversations Around Sustainability Read More »

Thought Leadership: Verizon Media Academy and Decoded

Clear Hayes was named Verizon Media‘s agency of record in February 2020, tasked with helping enhance its PR and marketing strategy across ANZ. The first few weeks were spent honing a strategy based around two existing tentpole events – Decoded and Verizon Media Academy. But, with preparations well underway, COVID-19 struck, forcing Australia into lockdown …

Thought Leadership: Verizon Media Academy and Decoded Read More »

PR: Lumo Outdoor Digital

When Lumo Digital Outdoor approached Clear Hayes at the beginning of 2021, they had a clear task in mind, to increase their overall communications strategy in New Zealand, and further their foothold in the Australian market. As the Out of Home sector had taken a hit during the Covid-19 pandemic, Lumo knew they needed to …

PR: Lumo Outdoor Digital Read More »