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Aussies have always been sports fans, but a year of lockdowns have left them more interested in sporting communities than ever before. Now We Collide’s Ryan Bodger shares his thoughts on basketball subcultures and the opportunities for marketers in reaching these audiences. Patty Mills, Steph Curry , LeBron James. How many people would recognise these […]

Now more than ever, clients lacking in confidence are expecting strategic guidance from their agency partners. Stacey Gattsche (main photo), general manager of sales at LUMO Digital Outdoor explores how sales teams can think differently to achieve success post-pandemic. The sales team is the heart of an agency. Although the brain decides where we go,

Adam Jacobs, a founding member of THE ICONIC and recently presented at the ADMA Global Forum 2022. 1. You co-founded The Iconic over a decade ago now. Can you tell us about the challenges you faced in the early years and the things you learned? Back in 2011, the Australian retail industry did not believe

Lord of the Rings, Lorde… and lords of social media strategy? There are a few things New Zealanders can hang their hat on, and it looks like social media expertise can be added to that list. Mosh recently published our annual New Zealand Facebook & Instagram Report. In it, we analyse the top performing brands on

How can you convince majority groups to shift their thinking when the world has catered to them for so long? Sam Ramlu, owner of creative technology studio Method, thinks the answer is simple: by making them a bit uncomfortable. I’m a woman. And I’m a person of colour. I see diversity issues firsthand in ways that someone

Curated content that is unique to audience interests is becoming an expectation for consumers. In the final instalment of Facebook and Instagram’s Fast Forward series, we explore the advantages of embracing a broader definition of premium content. Have you ever clicked on your partner or housemate’s Netflix profile and seen how different their recommendations are? Or

Following the Marketing Association’s Brainy Breakfast on November 30, former Nike marketing exec and Kiwi, Alex Whitcher, talks us through what makes a brand truly iconic. Imagine pulling up to work in a parking spot and seeing the next one reserved for Michael Jordan or Serena Williams. It seems surreal – but that was the