One of the big changes wrought by the COVID-19 pandemic is the shift to ecommerce for many consumers. This posed an initial challenge to retail brands, but swift thinking saw the most nimble move online to enable their customers to purchase. This change created a more level playing field between large and small businesses, and …
As the initial shockwaves of the COVID-19 pandemic started to die down it was clear some of the shifts in human behaviour which had been written off as fads at the beginning of lockdowns were becoming entrenched human behaviour. Facebook, through its Future Now pulse research series, had been tracking what these shifts were and …
Clear Hayes was named Verizon Media‘s agency of record in February 2020, tasked with helping enhance its PR and marketing strategy across ANZ. The first few weeks were spent honing a strategy based around two existing tentpole events – Decoded and Verizon Media Academy. But, with preparations well underway, COVID-19 struck, forcing Australia into lockdown …
Thought Leadership: Verizon Media Academy and Decoded Read More »
When Lumo Digital Outdoor approached Clear Hayes at the beginning of 2021, they had a clear task in mind, to increase their overall communications strategy in New Zealand, and further their foothold in the Australian market. As the Out of Home sector had taken a hit during the Covid-19 pandemic, Lumo knew they needed to …
When the COVID-19 lockdowns hit business, Clear Hayes swung into action with TRIBE and Facebook to create a new insight-driven video series to help people navigate the new norms. Within 72-hours of workshopping the idea with TRIBE founder and former TV and radio personality Jules Lund, the first ‘lockdown lunch and learn’ video interview …
Global conference series provider Advertising Week approached Clear Hayes to create its trends and insights reports from each of its events in Europe, APAC, Africa, Asia, LATAM and New York. In order to create the reports we identify the top themes and emerging trends and filter these to understand their real-world impact on the industry, …
Face 2 Face is a podcast series from Facebook Australia featuring two top marketers being interviewed by host Jules Lund. It unearths ideas that thrive in a connected world. Clear Hayes acts as content director for the series from end-to-end, sourcing the right talent for the appropriate topics, researching relevant stories, preparing the guests and …
Clear Hayes leads Advertising Week’s AW360 platform across APAC, helping build a world-class trove of thought leadership which delivers on the promise of being ‘Advertising Week the other 360 days of the year’. We help thought leaders from APAC connect with local and global audiences, creating a unique portal which helps to lift the entire …
Outbrain, the world’s leading native advertising platform, were a major partner of the Adnews Awards, but they wanted to stand out from the crowd. So they turned to Clear Hayes to help them create a partnership which delivered value for them, Adnews, and most importantly, the audience. We negotiated access to the judging rooms for …
We created a brand new networking event for Outbrain from scratch, inside two weeks. Outbrain wanted to connect with the creative community to promote its video storytelling products, so Clear Hayes worked with them to create a brand platform of Storytelling Nights, a chance to mingle with likeminded people and hear about a successful creative …