Work

Ryan_Bodger_NWC

Nothing but net; the fundamentals of leveraging subcultures in sport marketing

Aussies have always been sports fans, but a year of lockdowns have left them more interested in sporting communities than ever before. Now We Collide’s Ryan Bodger shares his thoughts on basketball subcultures and the opportunities for marketers in reaching these audiences. Patty Mills, Steph Curry , LeBron James. How many people would recognise these …

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Stacey_Lumo

Why creative sales teams are the heart of an agency

Now more than ever, clients lacking in confidence are expecting strategic guidance from their agency partners. Stacey Gattsche (main photo), general manager of sales at LUMO Digital Outdoor explores how sales teams can think differently to achieve success post-pandemic. The sales team is the heart of an agency. Although the brain decides where we go, …

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Sam_Ramlu

The inclusion illusion: Why it’s time for the Kiwi creative sector to step up

How can you convince majority groups to shift their thinking when the world has catered to them for so long? Sam Ramlu, owner of creative technology studio Method, thinks the answer is simple: by making them a bit uncomfortable. I’m a woman. And I’m a person of colour. I see diversity issues firsthand in ways that someone …

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Helen_Black

Fast Forward: What’s premium content? Let viewers decide

Curated content that is unique to audience interests is becoming an expectation for consumers. In the final instalment of Facebook and Instagram’s Fast Forward series, we explore the advantages of embracing a broader definition of premium content. Have you ever clicked on your partner or housemate’s Netflix profile and seen how different their recommendations are? Or …

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Alex_Whitcher

Alex Whitcher on the responsibility of marketers, iconic brands and trend setting

Following the Marketing Association’s Brainy Breakfast on November 30, former Nike marketing exec and Kiwi, Alex Whitcher, talks us through what makes a brand truly iconic. Imagine pulling up to work in a parking spot and seeing the next one reserved for Michael Jordan or Serena Williams. It seems surreal – but that was the …

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Starting Authentic Conversations Around Sustainability

This piece was first published in Advertising Week Europe’s 2022 Trends Report, created by Clear Hayes Consulting and authored by Courtney Devereux. Download the full report here. Consumer expectations around business values are growing, so how do we communicate our sustainability efforts while coming across authentically? Following the COVID-19 pandemic, the shift in consumer behaviours …

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