When the COVID-19 lockdowns hit business, Clear Hayes swung into action with TRIBE and Facebook to create a new insight-driven video series to help people navigate the new norms. Within 72-hours of workshopping the idea with TRIBE founder and former TV and radio personality Jules Lund, the first ‘lockdown lunch and learn’ video interview …
Global conference series provider Advertising Week approached Clear Hayes to create its trends and insights reports from each of its events in Europe, APAC, Africa, Asia, LATAM and New York. In order to create the reports we identify the top themes and emerging trends and filter these to understand their real-world impact on the industry, …
This article first appeared on the Vidcon Asia website. Click here to see the original post. A recent research study from PR firm Ruder Finn has revealed some startling results about the type of content that interests young Asian viewers. Journalist-turned-content strategist Alex Hayes explains why it’s disturbing news for creatives in the region. There’s a story …
Are young Asia viewers really turned off by emotional content? Read More »
The following is by Clear Hayes Principal Alex Hayes, and was first published as the Executive Summary to the Advertising Week New York Trends Report, which Clear Hayes produced on behalf of Stillwell Partners. It’s human nature to be curious. So it was only natural that for the better part of the last two decades …
As the old adage goes, success has many parents. When a marketing campaign has been a hit, it’s amazing the number of people who have their tales of how they were involved. But what we hear a lot less of is the fuck ups. The genuine mistakes people made in business which ultimately let to …
It’s six months til Christmas. What do you mean you haven’t finalised your marketing plan for it yet? The reason I chose the above image is twofold. First, it made me chuckle. Second, it’s a crude segway into the fact this piece is about a Christmas campaign. And it’s June. Yep. For marketers of course …
Elves, reindeer and the maturing of an industry? Read More »
In this cross-posting from the AW360 website Alex Hayes looks at the case for sticking with a solid brand platform. This year Tourism New Zealand will celebrate a rare feat. It’s not its billionth visitor, the opening of a new attraction etc, but something rarer for a marketing organisation – the 20th anniversary of its …
In this cross-posting from AW360 Alex Hayes looks at what happened to all those creative technologists who were hailed as the future of advertising just a couple of years ago. A few years ago, a strange breed of folk started infiltrating advertising agencies across the world. They wore the right uniform, the black t-shirts and …
What Happened to All the Creative Technologists? Read More »
Face 2 Face is a podcast series from Facebook Australia featuring two top marketers being interviewed by host Jules Lund. It unearths ideas that thrive in a connected world. Clear Hayes acts as content director for the series from end-to-end, sourcing the right talent for the appropriate topics, researching relevant stories, preparing the guests and …
Clear Hayes leads Advertising Week’s AW360 platform across APAC, helping build a world-class trove of thought leadership which delivers on the promise of being ‘Advertising Week the other 360 days of the year’. We help thought leaders from APAC connect with local and global audiences, creating a unique portal which helps to lift the entire …
