COVID-19: MARKETERS IN PYJAMAS

When the COVID-19 lockdowns hit business, Clear Hayes swung into action with TRIBE and Facebook to create a new insight-driven video series to help people navigate the new norms. 

Within 72-hours of workshopping the idea with TRIBE founder and former TV and radio personality Jules Lund, the first ‘lockdown lunch and learn’ video interview was live, with Facebook as the principle sponsor. 

Clear Hayes worked with TRIBE and Facebook to identify relevant conversations and problems being faced by people grappling with the new reality of working from home.

We utilised our extensive contact book to identify the best talent from across the globe to deliver insights and practical tips, at a time when people were looking for information. We worked with guests to provide comprehensive briefings, frame questions and unearth insights for Jules to ask them about in the interviews.

The first ten episodes of the series included:

  • Keith Weed, former Unilever global CMO
  • Mark Ritson, marketing professor
  • Lisa Ronson, CMO, Coles
  • Adam Ferrier, consumer psychologist
  • Faris & Rosie Yakob, award-winning nomadic strategists
  • Tom Goodwin, leading marketing futurist 

After each episode we transcribed the content and extracted the best insights to help inform marketing clips, elements to package and quotes for use across social channels. 

On top of this we created and distributed press packs with key quotes and a rundown of each episode to garner greater reach and more eyeballs. 

We also wrote insight-based long-form pieces which were picked up by AW360 and collated the best insights on certain topics to inform a cross-platform campaign for Facebook.

The series is ongoing, and reaches thousands of viewers with each episode.