Courtney Devereux - Clear Hayes

Starting Authentic Conversations Around Sustainability

Blog, Editorial, Work / By Courtney Devereux

This piece was first published in Advertising Week Europe’s 2022 Trends Report, created by Clear Hayes Consulting and authored by Courtney Devereux. Download the full report here. Consumer expectations around business values are growing, so how do we communicate our sustainability efforts while coming across authentically? Following the COVID-19 pandemic, the shift in consumer behaviours …

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John Lewis Christmas ad: An unexpected disappointment

Blog / By Courtney Devereux

This op-ed was penned by Clear Hayes’ Courtney Devereux and originally published in StopPress. This week marks the week that many Christmas fanatics have been waiting for, and no it’s not Mariah Carey coming back on top of the charts, but the release of the John Lewis Christmas ad. This year’s ‘Unexpected Guest’, as Courtney …

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Interactive Web: Discovery Commerce

Editorial, Work / By Courtney Devereux

One of the big changes wrought by the COVID-19 pandemic is the shift to ecommerce for many consumers. This posed an initial challenge to retail brands, but swift thinking saw the most nimble move online to enable their customers to purchase. This change created a more level playing field between large and small businesses, and …

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The Creative Lens with Carmela Soares, Creative Strategist at Facebook Creative Shop

Blog, Editorial / By Courtney Devereux

Sometimes finding inspiration starts with knowing your audience intimately. Here, Carmela Soares, Creative Strategist at Facebook Creative Shop, outlines the importance of resonating with individuals on an emotional level.

Are We Ready to Live in a Fully Virtual World?

Blog, PR / By Courtney Devereux

Sudden lockdowns caused many brands to scramble to create digital experiences to fill the void in 2020. But as we settle back into a more physical world, are these virtual experiences here to stay? Three marketers weigh in on what our virtual future might look like.

Catching Some Zs with Iyia Liu

Blog / By Courtney Devereux

Wooing Generation Z can be a tough sell. Educated, dedicated and increasingly conscious of their consumption habits, they can be a tricky cohort to engage in authentic ways. Unless of course you’re New Zealander Iyia Liu, a serial entrepreneur who has shown again and again she knows what Gen Z wants.

The Creative Lens: A Special kind of agency with Tony Bradbourne

Blog / By Courtney Devereux

New Zealand-founded agency Special Group has recently taken out Campaign UK’s Global Creative & Independent Agency of the Year award. Founder, Tony Bradbourne, reveals some of the secrets of its internationally renowned creative

Leading by Example with Paul Sigaloff, Vice President ANZ INSEA, Verizon Media

Blog, PR / By Courtney Devereux

In the latest installment of our series exploring corporate social responsibility, we speak to Paul Sigaloff, who leads Verizon Media’s business in ANZ, India and South East Asia.

Catching Some Z’s with HiSmile’s Nik Mirkovic

Blog / By Courtney Devereux

HiSmile took the world by storm when it released an at-home teeth whitening kit that rivaled the results of a dentist, for a fraction of the price. Founders Nik Mirkovic and Alex Tomic quickly scaled this now a global business, becoming the youngest ever entrants to the Australian rich-list.

Authentic Approaches To Improving Advertising Industry Inclusion

Blog, PR / By Courtney Devereux

The advertising industry is one of the more progressive when it comes to its efforts to strengthen diversity and inclusion. Here, four experts across Australia and New Zealand give us their opinion on how to authentically encourage cultural inclusions and broaden opportunities for indigenous people.