In the latest installment of our series exploring corporate social responsibility, we speak to Paul Sigaloff, who leads Verizon Media’s business in ANZ, India and South East Asia.
HiSmile took the world by storm when it released an at-home teeth whitening kit that rivaled the results of a dentist, for a fraction of the price. Founders Nik Mirkovic and Alex Tomic quickly scaled this now a global business, becoming the youngest ever entrants to the Australian rich-list.
The advertising industry is one of the more progressive when it comes to its efforts to strengthen diversity and inclusion. Here, four experts across Australia and New Zealand give us their opinion on how to authentically encourage cultural inclusions and broaden opportunities for indigenous people.
Great advertising truly resonates, affecting us in ways we never quite forget. Here, Kim Portrate, CEO of ThinkTV gives her verdict on the funniest, most impressive and downright cleverest ads she’s ever seen.
Do you ever wish you could peek inside the minds of those leading the way for creativity? In this feature, Dan Monheit, founder of agency Hardhat gives us first-hand insight into his creative process, and how his focus on behavioural science ultimately dictates his creativity.
Sometimes a great cause leads to a great campaign. Here, Jenni Hayward, General Manager at Little Colossus takes us through their recent creation of MOOD, a newly-launched tea brand that supports mental health programs for young people right across Australia.
This piece by Alex Hayes was first published as the Executive Summary for the Advertising Week 2020 Trends Report, created by Clear Hayes Consulting for AW. Download it here.
The following is the foreword for the official Advertising Week JAPAC report by Clear Hayes Principal Alex Hayes. You can download a copy of the full report here. The year 2020 is proving to be, shall we say, eventful, isn’t it? In the face of so much history, it’s easy to feel helpless, and as …
The following is the foreword for the official Advertising Week LATAM report by Clear Hayes Principal Alex Hayes. You can download a copy of the full report here. I sat on a panel at Advertising Week LATAM this year, and took the chance to ask a question of the audience. It was a simple one: …
This piece was first featured on AW360. Click here to see the original post. The widespread enforced lockdowns and economic disruptions and uncertainty caused by the COVID-19 pandemic have hit the entire world hard. Entire industries are being forced to find new ways of working and marketers are grappling with some pretty large existential questions, …
‘If you sit back like a stunned mullet, you’re gonna get stuffed’ Read More »
