Blog

‘If you sit back like a stunned mullet, you’re gonna get stuffed’

This piece was first featured on AW360. Click here to see the original post. The widespread enforced lockdowns and economic disruptions and uncertainty caused by the COVID-19 pandemic have hit the entire world hard. Entire industries are being forced to find new ways of working and marketers are grappling with some pretty large existential questions, […]

‘If you sit back like a stunned mullet, you’re gonna get stuffed’ Read More »

Featured Video Play Icon

Are young Asia viewers really turned off by emotional content?

This article first appeared on the Vidcon Asia website. Click here to see the original post. A recent research study from PR firm Ruder Finn has revealed some startling results about the type of content that interests young Asian viewers. Journalist-turned-content strategist Alex Hayes explains why it’s disturbing news for creatives in the region. There’s a story

Are young Asia viewers really turned off by emotional content? Read More »

The rise of the…humans

The following is by Clear Hayes Principal Alex Hayes, and was first published as the Executive Summary to the Advertising Week New York Trends Report, which Clear Hayes produced on behalf of Stillwell Partners.   It’s human nature to be curious. So it was only natural that for the better part of the last two decades

The rise of the…humans Read More »

FOBO And Learning To Kill

In this cross-posting from the AW360 site Alex Hayes asks why we’re so obsessed with giving everyone so much choice? Every now and then you come across a new word (or in this case acronym) that captures a feeling you’ve had that you haven’t been able to put your finger on. For me, it’s FOBO.

FOBO And Learning To Kill Read More »