This is an excerpt of an op-ed by created by Clear Hayes with Yahoo ANZ’s General Manager of Sales, Rachel Page (pictured). To view the whole post on AdNews, click here.
From self-driving trucks to virtual twins, there was plenty of jaw-dropping tech on display at CES 2022 in Las Vegas. But what does this new tech changing the world around us mean for the future of the marketing and media industry?
Here are the top highlights from the show floor brought to you by Rachel Page, General Manager of Sales at Yahoo ANZ.
Flipping the switch on immersive entertainment
The tech industry is forecast to reach a record breaking $487 billion by the end of 2021, a seven and a half percent jump year over year for 2020. A massive part of this boom is the evolution of AR and VR technology to include new kinds of lenses, wearables, and autonomous devices.
Paul Travers, CEO at Vuzix, says their hands-free AR smart glasses blur the line between the physical and digital.
“When you put these [smart glasses] on, the imagery in front of you could be connected to the cloud. There’s a space that looks like it belongs in the real world around you.”
Sony, High Sense and TCL are also capturing consumer attention in new ways. 8K displays transported viewers into a crystal clear hyper reality, with potential for elevating in-store or out-of-home cinema creative experience.
At a time when consumers have become so screen blind, this kind of clarity of creative truly stands out and captures attention. Marketers should take note of how these lifelike and engaging digital experiences are connecting with consumers on a whole new level.
Opening the door to wellbeing at home
Nearly 50% of US consumers believe wellness is of greater importance to them now than it was two or three years ago, meaning it’s more important than ever for healthcare to provide better consumer-centric experiences.
Sleep Number is just one company using tech to drive wellbeing at home. Its new 360 Smart Bed, launched at CES, focuses on ‘proactive healthcare’.
Peter Polos, Sleep Number’s Vice President, explains: “With the 360 Smart Bed, individuals can look at data that can tell them how well they slept, whether they snored, what their regular temperature was of their body, and so forth.”
LG has also announced a virtual ride concept that provides a fully immersive experience with three vertical 55-inch OLED displays wrapped around an exercise bike in a curved arm shaped display.
Health and wellness is a way brands can express interest not just in the consumer’s wallet, but also their wellbeing. It provides new touchpoints to ultimately build more loyal and productive relationships.
