Facebook commissioned Clear Hayes Consulting to write a white paper looking at the real attitudes of millennial consumers towards finance across different platforms.
The white paper brought together a number of disparate data-sets to give a holistic view of what this financially powerful cohort of consumers are thinking about when it comes to their interactions with finance brands, and debunking some popular misconceptions about this.
To accompany the white paper we also helped to craft an opinion piece from Facebook’s John Arnott to help explain some of the key elements and drive people towards reading the longer piece.
See the opinion piece here and read the full white paper here.
Related: Launch Marketing Council white papers
