Time to put the COVID pilates lesson to use
This piece by Alex Hayes was first published as the Executive Summary for the Advertising Week 2020 Trends Report, created by Clear Hayes Consulting for AW. Download it here.
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Be positive, make a difference
The following is the foreword for the official Advertising Week JAPAC report by Clear Hayes Principal Alex Hayes. You can download a copy of the full report here. The year 2020 is proving to be, shall we say, eventful, isn’t it? In the face of so much history, it’s easy to feel helpless, and as …
Where do you see yourself?
The following is the foreword for the official Advertising Week LATAM report by Clear Hayes Principal Alex Hayes. You can download a copy of the full report here. I sat on a panel at Advertising Week LATAM this year, and took the chance to ask a question of the audience. It was a simple one: …
‘If you sit back like a stunned mullet, you’re gonna get stuffed’
This piece was first featured on AW360. Click here to see the original post. The widespread enforced lockdowns and economic disruptions and uncertainty caused by the COVID-19 pandemic have hit the entire world hard. Entire industries are being forced to find new ways of working and marketers are grappling with some pretty large existential questions, …
‘If you sit back like a stunned mullet, you’re gonna get stuffed’ Read More »
