If there’s anything the pandemic proved, it’s that the old way of running events just isn’t going to cut it anymore. Either online or in-person, a person’s attendance at an event is more valuable than ever. But it’s clear they want more. More engagement, more benefits and more relevance. Outbrain’s recent events, managed and produced […]
Events: Outbrain’s post-pandemic blitz Read More »
Pageviews, cookies, banner ads and targeting are all staples of the internet we know (and mostly love) today. But as Dan Monheit discovers in the first episode of the new Connected podcast series, the net we have today was built in a very, very ad hoc way. Is it time to let it go? This is
The accidental history of the internet we use today Read More »
Don’t watch the next big thing happen from the sidelines. Hear from Russ Macumber, Impressive’s boots on the ground in Austin, Texas, on how brands can cash in on the creator economy. This is an excerpt of an op-ed by created by Clear Hayes with Impressive. To view the whole post on Mumbrella, click here.
The creator economy: 2022’s new teleshopping channels? Read More »
This is an excerpt of an op-ed by created by Clear Hayes with Yahoo ANZ’s General Manager of Sales, Rachel Page (pictured). To view the whole post on AdNews, click here. From self-driving trucks to virtual twins, there was plenty of jaw-dropping tech on display at CES 2022 in Las Vegas. But what does this
The trends marketers need to know from CES 2022 Read More »
This piece was first published in Advertising Week Europe’s 2022 Trends Report, created by Clear Hayes Consulting and authored by Akansha Singh. Download the full report here. With millions of possible creators to choose from, keeping it real may be the best advice for brands looking to play in the creator economy. “Some of the
The key to breaking into the creator economy? Authenticity Read More »
