Work - Clear Hayes

Act like your customers and shop around to avoid the cost of customer acquisition

Outbrain’s Vice President of Global Advertising Revenue Ayal Steiner shares some exclusive insights on why he thinks diversifying your DTC marketing channels could be the key to boosting customer acquisition. Do you remember the buzz when Dollar Shave Club launched? It was a new concept, a subscription service providing new razors to people every month for […]

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The Australian talent crisis and how to solve it

PR, Work / Clear Hayes Admin

There’s a real need for organisations to dive into corporate social responsibility and to embrace the return of industry events, according to UnLtd CEO Chris Freel (lead image). He explains why instituting these practices can help retain industry talent and rebuild those all-important connections. After two years of seemingly endless webinars and virtual shows, it’s

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Handling WFH and return to the office: industry joint report

Editorial, Work / Clear Hayes Admin

Work from home recommendations lifted this week, and some bosses are keen to get everyone back in most of the time, but don’t want to force people. So how to do it? Let staff write their own rules, or tell them they can work wherever or whenever they want seems to be paying off –

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Events: Outbrain’s post-pandemic blitz

Production, Work / Akansha Singh

If there’s anything the pandemic proved, it’s that the old way of running events just isn’t going to cut it anymore. Either online or in-person, a person’s attendance at an event is more valuable than ever. But it’s clear they want more. More engagement, more benefits and more relevance. Outbrain’s recent events, managed and produced

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The accidental history of the internet we use today

Editorial, Work / Akansha Singh

Pageviews, cookies, banner ads and targeting are all staples of the internet we know (and mostly love) today. But as Dan Monheit discovers in the first episode of the new Connected podcast series, the net we have today was built in a very, very ad hoc way. Is it time to let it go? This is

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The creator economy: 2022’s new teleshopping channels?

Work / Akansha Singh

Don’t watch the next big thing happen from the sidelines. Hear from Russ Macumber, Impressive’s boots on the ground in Austin, Texas, on how brands can cash in on the creator economy. This is an excerpt of an op-ed by created by Clear Hayes with Impressive. To view the whole post on Mumbrella, click here.

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The trends marketers need to know from CES 2022

Work / Akansha Singh

This is an excerpt of an op-ed by created by Clear Hayes with Yahoo ANZ’s General Manager of Sales, Rachel Page (pictured). To view the whole post on AdNews, click here. From self-driving trucks to virtual twins, there was plenty of jaw-dropping tech on display at CES 2022 in Las Vegas. But what does this

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Not all that glitters is gold: Mythbusting the personal luxury industry

Work / Rachel Lincoln

Personal luxury is a highly influential retail segment, but its high profile can lead to misconceptions. Paul Sinkinson, Managing Director, Australia of Analytic Partners, digs into the changing luxury market.

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Nothing but net; the fundamentals of leveraging subcultures in sport marketing

Work / Clear Hayes Admin

Aussies have always been sports fans, but a year of lockdowns have left them more interested in sporting communities than ever before. Now We Collide’s Ryan Bodger shares his thoughts on basketball subcultures and the opportunities for marketers in reaching these audiences. Patty Mills, Steph Curry , LeBron James. How many people would recognise these

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Why creative sales teams are the heart of an agency

Work / Clear Hayes Admin

Now more than ever, clients lacking in confidence are expecting strategic guidance from their agency partners. Stacey Gattsche (main photo), general manager of sales at LUMO Digital Outdoor explores how sales teams can think differently to achieve success post-pandemic. The sales team is the heart of an agency. Although the brain decides where we go,

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