When the COVID-19 lockdowns hit business, Clear Hayes swung into action with TRIBE and Facebook to create a new insight-driven video series to help people navigate the new norms. Within 72-hours of workshopping the idea with TRIBE founder and former TV and radio personality Jules Lund, the first ‘lockdown lunch and learn’ video interview …
Global conference series provider Advertising Week approached Clear Hayes to create its trends and insights reports from each of its events in Europe, APAC, Africa, Asia, LATAM and New York. In order to create the reports we identify the top themes and emerging trends and filter these to understand their real-world impact on the industry, …
This article first appeared on the Vidcon Asia website. Click here to see the original post. A recent research study from PR firm Ruder Finn has revealed some startling results about the type of content that interests young Asian viewers. Journalist-turned-content strategist Alex Hayes explains why it’s disturbing news for creatives in the region. There’s a story …
Are young Asia viewers really turned off by emotional content? Read More »
