Day: April 7, 2020

Marketers in Pajamas

  When the COVID-19 lockdowns hit business, Clear Hayes swung into action with TRIBE and Facebook to create a new insight-driven video series to help people navigate the new norms. Within 72-hours of workshopping the idea with TRIBE founder and former TV and radio personality Jules Lund, the first ‘lockdown lunch and learn’ video interview …

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Are young Asia viewers really turned off by emotional content?

This article first appeared on the Vidcon Asia website. Click here to see the original post. A recent research study from PR firm Ruder Finn has revealed some startling results about the type of content that interests young Asian viewers. Journalist-turned-content strategist Alex Hayes explains why it’s disturbing news for creatives in the region. There’s a story …

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