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Top CMOs, global execs, agency bosses, leading creators and business agitators set for Clear Hayes House stage at SXSW® Sydney

One of Australia’s biggest creators Kat Clark joins a slew of top media and marketing industry execs on stage in a dynamic two-day takeover called Clear Hayes House in the heart of the SXSW Sydney next week.  Topics from ethical business to life as a top creator, the agency/client relationship, promoting small agencies and the …

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Are we going backwards on diversity?

This piece was first published in Advertising Week Europe’s 2022 Trends Report, created by Clear Hayes Consulting and authored by Alex Hayes. Download the full report here. Put simply, the rate of change on diversity and inclusion is unacceptable. It’s time for all of us in leadership positions to step up to create the change …

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The key to breaking into the creator economy? Authenticity

This piece was first published in Advertising Week Europe’s 2022 Trends Report, created by Clear Hayes Consulting and authored by Akansha Singh. Download the full report here. With millions of possible creators to choose from, keeping it real may be the best advice for brands looking to play in the creator economy. “Some of the …

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Could uncertainty make your data useless?

This piece by Alex Hayes was first published in ADMA’s July 2022 newsletter.   Feeling uncertain can have a major impact on how we do business and live our lives. Alex Hayes, Principal, Clear Hayes Consulting, explores our collective uncertainty tolerance and what current events mean for marketers. Do you remember the heady days of …

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Starting Authentic Conversations Around Sustainability

This piece was first published in Advertising Week Europe’s 2022 Trends Report, created by Clear Hayes Consulting and authored by Courtney Devereux. Download the full report here. Consumer expectations around business values are growing, so how do we communicate our sustainability efforts while coming across authentically? Following the COVID-19 pandemic, the shift in consumer behaviours …

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