Courtney Devereux

This op-ed was penned by Clear Hayes’ Courtney Devereux and originally published in StopPress.   This week marks the week that many Christmas fanatics have been waiting for, and no it’s not Mariah Carey coming back on top of the charts, but the release of the John Lewis Christmas ad. This year’s ‘Unexpected Guest’, as Courtney

Wooing Generation Z can be a tough sell. Educated, dedicated and increasingly conscious of their consumption habits, they can be a tricky cohort to engage in authentic ways. Unless of course you’re New Zealander Iyia Liu, a serial entrepreneur who has shown again and again she knows what Gen Z wants.

New Zealand-founded agency Special Group has recently taken out Campaign UK’s Global Creative & Independent Agency of the Year award. Founder, Tony Bradbourne, reveals some of the secrets of its internationally renowned creative 

HiSmile took the world by storm when it released an at-home teeth whitening kit that rivaled the results of a dentist, for a fraction of the price. Founders Nik Mirkovic and Alex Tomic quickly scaled this now a global business, becoming the youngest ever entrants to the Australian rich-list.